Diane von Furstenberg designs her first dress, a printed jersey shirt dress created in Italy at her friend Angelo Ferretti’s textile factory.
The first ad, photographed by Roger Prigent, features Diane and the mantra, "Feel like a woman, wear a dress!"
The wrap dress is born when Diane joins two of her printed jersey separates: a fluid skirt and a ballerina-inspired top.
“The Most Marketable Woman Since Coco Chanel.” Newsweek, March 1976. The phenomenal success of the wrap dress lands Diane on the covers of Newsweek and The Wall Street Journal.
Diane enters the beauty business with a line of cosmetics and a best-selling fragrance, Tatiana, named after her young daughter.
Diane takes a step back from the fashion industry and moves to Paris where she establishes a French publishing house called Salvy.
Diane re-launches her collection. She is inspired by a new generation of chic, young women who are buying the original ‘70s wrap dresses in vintage shops.
A Signature Life
Diane celebrates her fresh start in the industry by writing her business memoir, “Diane: A Signature Life,” which draws the line between the past and the present.
DVF’s new West Village headquarters expand to include a flagship boutique and a theater space for emerging talent.
DVF’s retail surge continues with the opening of DVF Miami, Coral Gables and the first shop overseas in London’s Notting Hill.
DVF launches DVF.com.
DVF Paris, a beautiful new boutique on the rue d’Alger, opens.
H.Stern launches DVF by H.Stern, a collection of fine jewelry.
Diane designs a line of rugs for The Rug Company.
Diane relocates headquarters to a new eco-friendly building on 14th and Washington Streets in New York’s Meatpacking District; the building includes a flagship store.
DVF opens in Antwerp, Tokyo, Jakarta and St. Tropez.
Diane is elected President of the Council of Fashion Designers of America (CFDA).
Global distribution grows with new shops in Brussels, Shanghai, Moscow, and third locations in London and Paris.
The DVF collection expands to include shoes, handbags, and the Sutra by H. Stern collection.
Diane joins the board of Vital Voices, a women’s leadership organization that trains and empowers female leaders around the world.
DVF collaborates with artist François-Marie Banier and model Natalia Vodianova on a brand campaign.
"Be the Wonder Woman You Can Be" comic series is released by DVF.
Journey of a Dress, a retrospective commemorating Diane’s life and career, opens in Moscow.
First Lady Michelle Obama wears a wrap dress in the original chain link print for her first official White House Christmas card.
The first annual DVF Awards are held at the United Nations, recognizing four extraordinary women who are changing the world.
DVF São Paulo opens, coinciding with the traveling Journey of a Dress exhibition.
Diane is re-elected for another term as President of the CFDA.
Diane designs DVF suites at the Claridge’s hotel in London.
DVF continues expansion, opening in Boston, Dallas, Istanbul and Dubai.
Journey of a Dress travels to Pace Beijing, featuring the full exhibition plus newly commissioned works by contemporary Chinese artists. The opening is celebrated with an extravagant Red Ball in Shanghai.
The second annual DVF Awards take place at the United Nations, honoring Hillary Clinton and other remarkable women.
A second retail location opens in New York. Welcome DVF Soho!
DVF partners with Google to create a film shot exclusively through Google Glass during New York Fashion Week.
Diane is named the most powerful woman in fashion by Forbes Magazine.
The third annual DVF Awards take place at the United Nations, honoring Oprah Winfrey with a Lifetime Achievement Award.
DVF collaborates with Gap on a collection for children.
DVF surpasses one million followers on China’s Weibo social network.
What’s Your Wrap Story? DVF invites women from all over the world to share their wrap stories at dvf.com.
DVF collaborates with Roxy on a swim collection for women.
The fourth annual DVF Awards honor Robin Roberts and Natalia Vodianova, among other exceptional women.
DVF collaborates with DJ Harley Viera-Newton on a Limited Edition Collection.
The Journey of a Dress exhibition, celebrating 40 years of the wrap dress, opens in Los Angeles, welcoming over 100,000 guests.
Pop Wrap DVF collaborates with the Andy Warhol Foundation on a Limited Edition Collection marrying Warhol icons with signature DVF prints.
A new genre of television, "House of DVF", debuts on E!
The fifth annual DVF Awards recognize Gloria Steinem with a Lifetime Leadership Award.
"The Woman I Wanted to Be"
Diane publishes an intimate new memoir, which becomes a New York Times Bestseller.
The "Journey of a Dress" book captures the 40th anniversary exhibition in a striking coffee table book, which wins a Clio Image Award for Design in 2015.
Wrap 40 celebrates four decades of the dress that started it all.
Model Karlie Kloss introduces the DVF Secret Agent bag in the Fall 2015 Campaign.
DVF hires new CEO Paolo Riva.
Diane is named chairman of the CFDA.
The DVF Times launches, highlighting It Girls from around the world.
The sixth annual DVF Awards honor Gabby Giffords and Melanne Verveer, among other inspirational women.
DVF continues to expand domestically in Atlanta, lower Manhattan and Manhasset, and internationally in the Middle East, Europe and Asia.