DVF Studio x Justin Teodoro
DVF Studio event: Meet Justin at DVF SoHo, 135 Wooster Street, New York, on December 2nd, 2017 at a daytime party to celebrate his exclusive DVF Studio collaboration. This event is free and open to the public.
As part of our DVF Studio series, we commissioned Justin to decorate a limited collection of Reeboks with his signature colorful and spontaneous doodles and designs. Using acrylic pens in a variety of colors, each pair of one-of-a-kind Reebok sneakers is available to purchase at DVF SoHo, 135 Wooster Street, New York.
“I like the idea of not making my work too precious and, instead, just going for it.”
Justin Teodoro’s studio-cum-home is almost an extension of himself; with copious half-finished illustrations tacked to his walls and over-flowing pots of pens. Born and raised in Vancouver, Justin now lives and works in Long Island City, where he harnesses his two obsessions—fashion and illustration—into highly detailed and engrossing illustrations.
Justin doodled his way through nine years working in the fashion industry working as a womenswear designer before deciding to pursue his passion for drawing full time. Now he’s known for his rudimentary pen portraits of fashion icons—often drawn on a lo-fi ‘canvas’ of cardboard—sophisticated cartoons, and intricate and colorful collages that combine picture-cutouts with his freehand doodles.
“I definitely make mistakes when I draw, but I’ve learned not to get frustrated because it’s all part of my process and getting to the end result. Even something simple like drawing on coffee paper takes away the pressure. I like the idea of not making my work too precious and, instead, just going for it.”
“Freedom, to me, means creativity—being able to express yourself without any restrictions.”
“I keep everything—sometimes I end up going back to drawings that I initially didn’t like. Sometimes I stumble and draw an eye 20 times, and I might come back to that first drawing because it suddenly makes sense to me.”
“For the DVF pieces, I was definitely inspired by different DVF pieces and motifs. For instance, the print mixing, which there’s so much of. I tried to depict that by using the seams in the sneakers as boundaries for different drawings.”
“I was the type of kid who was always drawing and doodling in my notebook. I always say that I went from drawing superheroes to supermodels.”
“If I have my sketchbook with me, I like to draw on the subway. It’s interesting to draw people on the train, someone sitting in front of you who’s not really observing their surroundings. And it’s in between stations, so you have to be quick. It takes you to unexpected places and yields unexpected results.”