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Timeline - The Nineties

The Nineties

Diane returned to the United States in 1990 and realized she no longer had control of the brand bearing her name. In order to reconnect with customers and the business of fashion that she loved, she pioneered the television-shopping movement by developing a colorful line of dresses, pants, skirts, blazers and tops that sold on QVC. She continued to show on the home-shopping channel for four years and generated more than $40 million in sales.

While Diane ruled the television waves, a new generation of young, stylish women was seeking out her original ‘70s wrap dresses in vintage stores. Drawing inspiration from this new audience, Diane re-entered the fashion business. In 1997 she relaunched her company with the iconic dress that started it all.

To commemorate her fresh start in the fashion industry, Diane wrote her memoir, Diane: A Signature Life, in 1998. The inspiring book looked back at Diane’s boundary-breaking career, which at this point had already spanned more than two decades.