80s

Timeline - The Eighties

The Eighties

Having conquered women’s closets in the ‘70s, by 1980 Diane was taking the beauty business by storm. Her cosmetic sales and fragrance Tatiana reached $40 million in its second year.

Eventually though, Diane felt the added pressure of her nearly 20 licenses and decided to sell her cosmetics business to British pharmaceutical giant Beecham Group Ltd. in 1983.

She returned to her fashion roots and opened her first luxury store, at the esteemed Sherry-Netherland hotel on New York’s Fifth Avenue, which carried a new couture collection called Diane. Helmut Newton was the first to photograph Diane in her new line, and early customers included everyone from Aretha Franklin to Brooke Shields.

After relocating to Europe, Diane ran the couture business from afar while also opening a French publishing house called Salvy. She would go on to publish her debut coffee-table book, Beds, the first of a three-part series on the home. She followed it with The Bath and The Table.